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IOARP Journal of Management and Leadership

IOARP Journal of Management and Leadership

Volume 4, Issue 1, March 2019

IOARP Journal of Management and Leadership offers a platform for academics, scientists, researchers, and practitioners to publish their articles focusing theoretical and practical aspects of management and leadership. Besides accepting author contributions on core topics in management and leadership, we are particularly interested in manuscripts employing interdisciplinary approaches potentially drawing from domains such as; engineering and physical sciences, social sciences and humanities, and life, health, and biomedical sciences.

Authors are invited to submit their contributions in form of theoretical and empirical papers employing qualitative, quantitative and critical methods, action-based research, and case studies, on all topics of Management and Leadership.


Volume 4
Issue 1, March 2019
IOARP Journal of Management and Leadership (JML)
15 April 2019

13
Dr M Adeel
www.jml.ioarp.org
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Journal Homepage on Global Digital Library
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Strategic Management: Case Study of a UK Retailer

Xue T'ao, Nadhirah Zaimi, Jono Santoso

Tesco is the third-largest retailer in the world measured by gross revenues and ninth-largest retailer in the world measured by revenues. This paper analyses the strategic management at Tesco in different dimensions. We attempt to study its business economics using objectives and mission statement, PESTEL analysis, and SWOT analysis. We analyse its strategy and processes by evaluation of the alignment of company’s direction with its vision statement, and through the use of balance scorecards and utilising game theory technique. We also explore the aspects of international expansion strategy of Tesco by evaluating various positional international markets and through employing PEST analysis.

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